In fact the leader in the production of import configuration in block forklift has comparable performance and foreign products, but the shape and appearance quality is still a slight gap, mainly in the paint and rubber, plastic parts of the process level . In addition, the Worship of psychology is the domestic forklift brands and domestic users can not occupy the main reason for the mainstream market.
And other construction machinery, forklift users mostly "unit" rather than "individual" is most characteristic of these users mature, they are very familiar with the domestic forklift manufacturers, several major brands have been "deeply rooted has formed the brand effect on other enterprises, several companies have formed a brand barriers. Brand competition between several companies, quite intense, especially in the market overlap between the higher of the top two. At home and abroad forklift technology in addition to Linde products similar or identical, then the competition, only to fight the reliability of that price. "This is self-evident. The scale of the actual support of the competition is price competition, brand competition, and channel competition.
Electric forklift(empilhador) sales in China will increase, but the increase will not be much. Foreign forklift battery accounts for about 40% of the forklift truck market share. Electric forklift sales accounted for 39.7% of sales in Japan in 1999 dropped to 30.9 percent, gasoline forklifts, diesel forklifts dropped to 29.4%. Compared with a decade ago in 1989, electric forklift in Japan increased significantly, improved by 11.8 percentage points, gasoline forklift fell by 5.2 percentage points, diesel forklift dropped by 6.6 percentage points, indicating that electric forklift(gabelstapler) is to develop direction. Expected electric forklift market in China in 2003, sales of local businesses about 3,300, about 4,000 foreign-funded enterprises import about 5,000 units, the total proportion of 25%, although will continue to increase, but the increase would not be significant, and due to the technological gap, leaving limited room for growth of local enterprises. The strength of local enterprises can focus on this market, but technically must first seek a breakthrough, but also have enough patience; demand for container forklift has a certain scale, the 2003 demand is expected up to about 200, about 90 % of imported products. Container forklift technical content, difficult to manufacture, but the price, the profit is relatively high, the existing local container forklift manufacturers may be appropriate to increase technology investment, imports more alternative.
Increasingly stringent environmental requirements, in particular exports, China's forklifts export the United States in 2004 to enforce emission standards equivalent to Euro II standards, gasoline forklifts are generally liquefied petroleum gas and gasoline dual-use; energy-saving higher technology and mechatronics technology must face; product certification work to increase demand higher; ergonomic design, and improve operating comfort, reduce noise and vibration, pay attention to the appearance of design requirements local businesses should be the first to overcome this weakness. More than the seemingly insignificant, will determine the market viability.
The market focus will move northward, the amount of new areas will expand. "Pearl River Delta region enterprises forklift awareness is strong, especially in Hong Kong, Taiwan-funded enterprises, coupled with the region's early years of fast economic growth, the comprehensive economic strength, forklift sales in the region has been located in the forefront. However, the Yangtze River Delta region to become a new round of Sino-foreign investment hotspots, rapid economic growth, so in the future, the center of gravity of the forklift truck market will further north; market areas, in addition to the traditional paper, automotive industry, logistics, retail will is a new growth point of the forklift truck market.
Loader industry, independent of the combustion forklifts industry, joint ventures can gain a firm foothold in the Chinese market, mainly due to forklift range is extremely broad, diverse, user level and a lot of use cases requirements on emissions, noise, and therefore imports and independent joint-venture products in certain areas, within an expanding market. Forklift products of lower prices, and low grade product price difference is not large, high-end user prices and price differences are easily accepted.
Forklift truck market in Europe and America in the past 20 years, has always been at a standstill or a rate of 1-2% growth or decline, compared with the climate of Japan, Europe and the United States, China is the world's only demand for the truck to maintain the continued strong growth in the region. By the end of June this year, China's forklift market growth over the same period last year 40%, which is an important reason to attract Japan, Taiwan, South Korea, as well as European and American brands gathered China. Expected foreign enterprises in the investment form will tend to sole proprietorship, organization of production will tend to localization, the mid-range product positioning will tend to still favor the port city on the location choice.
Local small businesses have been backed into a corner, size, cost, technology, quality, the path of several key factors all at a disadvantage respective always stick to the local market is also the suppression of the big brands almost disappeared lazy to do. And daily necessities, forklift(вилочный погрузчик) use of professional, users are generally more mature, the ability to identify, with the size of the enterprise products widen the gap between once had fish in the small business, even with the so-called "system the cost advantages of living space for small private enterprises are also a step-by-step shrink, out of the trend is already evident, but the state-owned small businesses with higher system exit barriers, the majority will continue to upset, but overall less than 10% of the share its effects can be ignored.
Of course, the brutal competition will lead to some small businesses requested brand-name corporate mergers, in order to survive under the aegis of the large enterprises, the development, but because of performance for most small businesses and large enterprises, the more repeat characteristics, and the lack with synergy and complementarity of the integration of the value of technology, products, markets, channels, and production resources, so the possibility of a small number of small businesses to be incorporated. Only a few have the technical, product strengths and advantages in resources, geographical advantages, and the city of large enterprises or small businesses in the blank spots of the large enterprise market for possible inclusion in the consideration of the strong, so the two enterprises in Baoji has incorporated it is only natural thing, the higher the possibility of other mergers and acquisitions in the northeast, Anhui and Zhejiang. Overall, the view from the simple idea of ??scale and promote efficiency, leading companies will consider the independent development. Therefore, most small businesses will eventually have to quit.
After 10 years, in the sole proprietorship, joint venture forklift manufacturers have more than 10, and are ranked the list of manufacturers of the world's industrial vehicles, such as Germany's Linde AG, the United States Hyster Company is one of the best companies in the field of industrial vehicles in the world. Sole proprietorship, joint venture really gained momentum after 1996, in 1996-2000 a few years time, it is clear the impact of local enterprises, during China's forklift(carretilla elevadora) market demand has remained stable development, but local businesses as a whole situation is a downturn several original very well-known enterprises have obvious downward trend, and some even fell. However, foreign intervention have an impact to local businesses but also promote the development of local enterprises, backs against the wall of one hand, local businesses, the sense of competition has improved measures of competitive behavior has been extended and strengthened, a few enterprises have in the technology and mechanisms great as 2000 has been a great turning point, is the most typical representative of Hangcha the other hand, local businesses through joint ventures, etc. directly from the foreign-funded enterprises have learned a lot of things such as safety fork(empilhador) Group "partial a joint venture to promote the implementation of the overall development strategy, a lot of technology, management, earnings from the cooperative object TCM, which is one of the main safety fork over the years has always been to maintain the sound momentum of development.
3, the industry leader in the basic completion of the supporting supply system integration, cost and quality advantages
An fork in 1999-2002 a number of mergers and acquisitions and large-scale technological transformation, perfect internal matching system in order to enhance the quality, cost, controllability, thereby enhancing the quality and reduce costs. To some extent, also monopolized the industry of high-quality supplementary resources to cultivate a competitive advantage. M & A projects are: acquisition of treasure fork plant project, acquisition of Bengbu Hydraulic Machinery Factory Project, the acquisition of the project of Anqing Axle Plant; technological transformation project are: - welding fluid coupling transformation project, special forklift technological transformation projects, transmission technology reconstruction project, the red welding torque converter technological transformation projects, forging production base for technological transformation projects, forklift steering axle technological transformation projects. This series of acts not only safety fork to get a lower cost, higher quality external supporting resources, and safety fork within the Group formed a scale, the level of industry-leading manufacturing system. Clearly, the safety fork has become the most complete package in the industry, the highest rate of self, and formed a significant scale.
The foreign-funded enterprises have been firmly occupy the high-end market is an indisputable fact, my forklift, high-end market share of about 36%, of which imported forklifts accounted for nearly half of independence, joint ventures accounted for only a total market about 20% of the amount of about 10,000 units, while this figure to be carved up by more than 10 companies, so we have enough to eat this end, foreign-funded enterprises have been offensive, low-end market. Such as a joint venture dedicated to using the new brand for low-end market in China "economic" forklift, while the other joint venture also plans to own the shares of which the Japanese brand to launch mid-range slightly higher than the former forklift. This will give local businesses a great deal of pressure, will become more competitive, the competitive landscape from the high-end market in the dispute between the foreign-funded enterprises, local enterprises compete the low end of the market "to" between the Chinese and foreign enterprises melee "low-end competition in the market in the future will be further intensified.
Local forklift enterprises, the first few dominant enterprises capacity can fully play. Group several important safety fork technology projects have been completed in 2002, affiliated enterprises capacity in 2003 total could reach more than 140 million Hangcha can reach more than 120 million units, large fork can reach 2,500 Ha fork can reach 15 a total of more than 30,000 units. Other than 20 companies total production capacity of about 15,000. Overall, the implementation of the local enterprises have production capacity of about 45,000 units. Foreign companies, allegedly Xiamen, Linde design production capacity of 15,000 units of capacity to play only about 30-40%, Qingdao Tailift claiming production capacity of ten thousand units, Anhui TCM 3000, and several other enterprises capacity in the 500-3000 ranging foreign-funded enterprises produced a total of about 32,000. So the Chinese forklift capacity of a total of about 77,000 units. This year, the domestic market does not include actual demand for imports about 43,000 units, clear that the contradiction between supply and demand, especially in high-end market.
We do a simple horizontal comparison: Japan, the land area is 1/25 of China's population is China's 1/10, estimated the total demand for construction machinery in 2003 in value is the 1/2, and the forklift needs volume of 7-8 million units. China's forklift truck this year has seen a rapid development of only 50,000, apparently the forklift market growth in China is still great potential for subjective estimation, from the short term, exceed 80 000 units in the next three years is to be expected, this figure is also the industry The general view of the people. Of course, the 80000 is not the ultimate digital. To be sure, the forklift truck industry outlook.
A local enterprise in a more concentrated pattern of polarization. Local enterprises alone, the statistics show, the top three companies market share increased from 41.2% in 1994 to 86.1 percent in 2003, the market share of the top five companies by the 1994 57.5% to 91.8% in 2003, less than 10% market share of the remaining nearly 30 companies, Matthew appeared, the industry pattern of apparent differentiation, the role and significance of many small businesses can basically ignored, the industry's first round of natural purge is nearing completion, leaving the choices of small businesses the opportunity and time is running out.
Forklift users, social and commercial organizations that have a certain strength, a relatively small individual users, the users overall purchasing power is relatively high, especially foreign-funded, not only a strong sense of forklifts, and mostly likely in high-end products, plus forklift range a wide range of warehousing and other applications of the forklift trucks emissions, noise, etc. are higher, and therefore in the high-end products have a considerable market demand so many times greater than the price of local products, Linde can also find enough market segments develop rapidly . This is the place of the clear distinction of the forklift industry loaders and other construction machinery.
Different from the qualitative point of view and the earthwork machinery, forklifts should be broadly rough points but also throughout the nine field distribution in front of the existing instructions. The growth of this industry is mainly affected by several factors: First, the level of national economic development, the second is the degree of industrialization and national economic growth "power source" distribution, the four social awareness of forklift use.
The third point is necessary to further explain: such as the early 1990s, the country's economic growth almost completely rely on the infrastructure investment driven, and other engineering machinery products has been rapid development in the short term, but only forklift has not improved much, because, of course, was the prosperity of the forklift industry also played a certain role, but the economic developments in the field is very uneven, with forklift broad range of applications, local prosperity in the forklift industry development to promote small, but in 94 -98 years of construction machinery industry during the winter period, the forklift industry, decline in profitability due to malformation of the industrial structure in addition to domestic enterprises increased sales stagnated outside the market demand does not like ups and downs like any other engineering machinery products.
Therefore, it should be said that the small forklift volatility compared to other engineering machinery products, and the trend of macro-economic forms of closer. At present, the total national economic steadily improved, and even the future growth rate can accurately be expected; the level of industrialization is gradually improving; economic development of the "power source" in various fields of economic and social progressively the full prosperity, especially The logistics concept has just proposed the development of the logistics industry in the ascendant; enhanced the awareness of the social use of the forklift. Therefore, the forklift industry's prospects are very broad, and we can see by the previous interpretation of the forklift industry's development than other engineering machinery products more stable.Foreign forklift manufacturers, the annual output has reached 100,000 units, the mode of industrial organization is basically the same car, large-scale characteristics of high efficiency, but also among the major companies a high degree of product differentiation, universal technical content compared to high technology, brands with higher added value, which is in the form of high-level industry under the circumstances; in domestic forklift manufacturers, similar to China's forklifts machine and supporting technology, and a lower level, so in addition to individual competitive enterprises has almost no value-added and brand value, the proceeds almost entirely from pure processing profits, popular is "hardly worth the effort, the whole enterprise and accessories business. Processing profits of the way to get the main scale and efficiency, especially for businesses, home-made low, the size and efficiency is the first condition of decided profit. This is the case under the industrial form of the lower level.
The difficulty of the organization of production from the perspective of supporting resources, social supporting resource-rich, mature, and the organization of production is not difficult. The engine, transmission, torque converter, drive axle, steering axle, valve, steering parts have mature social facilities; but the product types, specifications point of view, a great number compared to other engineering machinery products production The organization has a certain degree of difficulty.
In the forklift(empilhadeira) industry, if the whole enterprise with certain scale, improve the rate of self is an effective method of cost control, which is from the actual operation of the scale leading enterprises have been confirmed. From theory to explain is to reduce transaction costs "and" retention value-added ". The two are considerable, and compare the whole enterprise and a larger auxiliary enterprises (such as transmission parts), and the scale is quite different between the whole enterprise of the rate of self-related economic indicators we can realize that. Especially the "transaction costs" the most noteworthy for the whole enterprise with certain scale, fully-equipped, small-scale, low efficiency, and do not have the 'professional' supporting enterprises supporting basic R & D capabilities and key supporting projects compared to the effect of significantly different, although in theory to do so is not desirable, but the reality is it can help us spend less time and money is in fact a "structural efficiency", "the efficiency of resource allocation determines the economic "problem. Forklift, loader industry has positive and negative living example. The desire to "bigger" companies should clear plan the development of key component parts.
Loader industry, industry to raise the rate of self-focus object is also a drive forklift(gabelstapler), forklift specifications classification particularly fine, relatively large sales of 1-4 tons, 1,1.2,1.5 , 1.7,2,2.5,3,3.5,4 nine kinds of specifications, transmission parts specifications to improve the rate of self-certain degree of difficulty, and if there is no scale rely on, but not economic to improve the rate of self- but with a certain scale enterprises can improve the transmission, drive axle production flexible to some extent, alleviate the problem.
Technology into the barriers to enter the lower the cost barriers slightly higher forklift industry, several major components all the outside with the words for the new entrants, listed earlier, then the cost of the forklift truck industry this bridge is difficult to step over. Intervention is intended to intervene in other construction machinery enterprises in the industry, especially the loader industry enterprises, if the forklift and loader transmission projects combine to do, can be formed on the technology, production synergies through mergers and acquisitions, etc. effect, while the formation of plant economies of scale "and" enterprise economies of scale, this may be a good choice. Flooding, and in view of the loader and forklift(رافعة شوكية ) industry, market and inhibiting factors are significantly different, the production system flexibility will increase the loss of investment due to the uncertainty of the market volatility can be the greatest degree of relief.
Recent years, companies have stepped up the introduction of advanced technology in the world, the introduction of the Mitsubishi 1-5 tons and 10-42 tons of technology such as Dalian Forklift Plant safety fork Group introduction the Japanese TCM1-10-ton forklift technology, Hangcha company introduced in Japan Nissan 2-3 tons of internal combustion forklifts, etc., especially since 2000, the dominant enterprises special emphasis on product comfort and appearance of design, Heli and Hangzhou Forklift launched a new generation product, reliability is further improved, reversing the late 1990s since local products in foreign brands under the impact of the decline. Hangcha property rights system reform, the first in the industry for several years and completely change the main business indicators have reached the industry's best level, sales of forklift trucks is expected to 12,000 units in 2003, three years of restructuring, production and sales quadrupled. growth ranked first in the industry, but also for the whole industry to learn from experience. All these show that the local forklift companies have good development potential.
So, from several aspects, China's forklift industry has great Space for development. The forklift industry experts believe that the Chinese forklift will move towards the agent system. China's rapid economic energies, industrial with developed logistics industry development Will cause the take-off of the forklift industry, forklift truck sales soared. If the forklift manufacturer, both production and sales may be decentralized production of energy, the product Difficult to guarantee quality, and sales management costs will also increase the burden on businesses. The agent system allows manufacturers to focus on production and technological improvements, the agent Providers can provide a more professional sales and service, rational division of labor be conducive to the development of the forklift industry.
However, foreign-funded enterprises Hyster's sales staff, sales models, Hyster more willing to do direct sales in China. Although they are overseas agent Wholesale customers in China have failed to have little interest, they pay more attention to after-sales service, do not like the intermediate links. In addition, the domestic agents of capital is not male Thick, many accessories, service, vertical, training and so can not keep up. Hyster forklift as the imported brands, accounting for 16% share of global sales, the annual sales Is the world's number reached 98,000 units the year before. Days of forklift companies on sales agent system, annual sales volume of 500 to 600, accounting for 2.5% of sales in the country, accounting for Guangzhou A quarter of the market in the world, the main agent products include high-end modern and Yu forklift, forklift trucks, mid-range tonnage Dalian, as well as middle and low Hangzhou and Guangzhou State forklift.
Although the grade of the product is different, but each market. Foreign and joint venture companies will choose the high-end South Korea's Daewoo and Japan TCM, China Camps and small businesses like the selection of domestic forklift, forklift truck, such as Xiamen and Guangzhou, and Dalian Forklift Factory production of large tonnage forklift various types of enterprises of all ages. As the largest Chinese forklift agents, the days of focus on the agent system and good after-sales service. Currently focused in the domestic forklift: paper industry, automotive industry, tobacco companies, logistics and retail trade, warehousing and distribution center to buy forklift rates of several Almost 100%.
The ultimate benefit of consumers, the company also benefited. This is the first aspect. Second, the competitive market will become more mature, the Chinese market now failed too many suppliers, their products are not consumer Need, the quality is poor or not very good. Through market competition can be small or unqualified suppliers out of the market. Remaining or will Merger or bankruptcy. The last winner of the market, must be very powerful, able to provide end users with the products they need.
Such a market can provide users Make the best benefit. China's diesel forklift truck industry with value-added services of the European truck industry for at least a difference of generation, which is a common problem, not just the forklift industry. In other industries as well. In Europe, customer-centric, customer service for all, this concept is deeply ingrained. However, in many industries in China, which also Need to frequently put forward a new concept, which is the need to go to a local improvement.
to carry things with a forklift（вилочный погрузчик ） and a series of Solution of the problem, many Chinese enterprises are still considering whether to use tray.
I hope the Chinese market more competitive, then forklift enterprise end customers will benefit. A fierce market competition, manufacturers have come up with the most Good product, best price, best service to the user. For example, in the automotive industry, vehicles varieties rarely, the price is very high, there is no competition Therefore, the expense of consumers. This industry has now opened up, foreign brands came in, more and more consumer choice, price is also growing Cheap.
Forklift sales service is a business, we treat it as a very important mission. The quality of the forklift is divided into two, one is manufactured Quality, and the second is the quality of its services. Therefore, the forklift product quality problems, not just the product, but also including service issues. The development of Chinese forklift industry is very hot, there are 23 manufacturing plants operate quite well, Chinese lateral forklift truck market will be more than 40% of the speed is expected to continue to grow Length. Analysis: from the perspective of the industrial cycle on a global scale, forklift trucks and forklift industry in the mature stage.
From the domestic situation, forklift trucks and forklift industry is still in the development of product technology still need to be developed; product range and usage has not yet been Sufficient to expand; natural adjustment of the market economy environment, the industry still in its infancy; user awareness and awareness of corporate R & D, the ability Shangqie backward. Foreign Users and businesses now considering how to use the forklift better to seek a better solution, and a lot of users because of the conditions of reality are still human and The forklift sound choice too hard, the production companies can not meet the diversified demands.
Forklift truck market in Asia is two blocks: one in Japan, one in China. Japan has a well-developed market, while China has a very good development The prospect, therefore China will become Asia's leading forklift truck market.
Merely buy the forklift in the past 20 years, the European forklift truck market is one percent, a rate of 2% or -1% and -2% growth or decline, and relatively stable . But the Asian market is completely different, and some countries even growth rate of 30%, 40%. The Asian market is a primary market, Europe comes to materials Handling, may not just forklifts , but also how to do 24 hours of forklift service, how to do a forklift financial services. But China's market Not yet that this step is just to buy forklift.
In Europe are basically trays, pallets can use mechanized means, such as forklifts. Now Tray in China with very little. This is the difference between market maturity. Said European companies to consider how
According to relevant statistics show that over the next three to five years, China's modern logistics industry will enter a period of rapid growth, the development of the logistics industry The suspect created a rare opportunity to forklift manufacturers.
South Korea's Hyundai forklift in China The market already has considerable brand recognition, the user loyalty of South Korea's Hyundai forklift or good, which makes the modern capital of the forklifts was not yet born, there Potential customer base; Another reason is the modern capital in the choice of channels, the vast majority of these agents is the choice of Changzhou Modern nurture mature businesses. Market channels open modern capital can quickly enter the market. " Areas of the forklift, the modern capital apparently occupy the natural advantages, does not mean that the front is a smooth road. Industry experts said that the forklift truck market is extremely strong, although the great business opportunities to manufacturers, but also more brutal and intense competition in the industry.
Many Accelerate the development of joint ventures or wholly-owned manufacturers in their respective strengths and continuously improve and expand its production capacity, manufacturing capacity index of each company are up to their respective capabilities Peak. This is a potential threat for the modern capital of the nascent. The modern capital of the next step seems not to step very easily. In addition to the forklift, the forklift is another main product of the modern capital.
And forklift, the modern capital choose forklift industry there is a certain historical origins: a mention To the forklift, it is necessary to mention the predecessor of the modern Beijing - Beijing forklift company. Modern capital before the establishment of the forklift business in Beijing is not quite satisfactory, But the face of this resource, the modern capital Certainly not in vain to give up. "In fact, on forklift integration, we conducted a demonstration of the considerable period of time.
Forklift rise of Inception, the modern capital of the main products is computer-controlled mechanical and electrical integration of new hydraulic forklift（empilhador）. So far, the operation of modern capital, but is More than a year, in stark contrast to its short operating time is the enormous impact in the forklift industry, this contrast is derived from the modern capital of this Years the growth rate. Be analogy, if Beijing Hyundai to create a brilliant record called the automotive industry a myth, the modern capital, no doubt the interpretation of the forklift（gabelstapler）industry Another section of the myth: October 2002, the modern capital into commercial operation in March 2003, the modern capital, which has become the first eight monthly sales Hundreds of forklift manufacturers, followed by the performance of the whole of 2003, enough to make the industry peers startling: In 2003 the capital of modern sales forklift （رافعة شوكية）980).
Forklift truck production and sales continue to climb in 2004: As of March, total sales of 656 units. Talking about forklift achieved record has been very modest Du also made such a gesture: "In the history of the forklift manufacturers a year can do This accomplishment is the fastest growing. " The modern capital to do the "unprecedented". And more people seem more concerned about: a start-up companies is how to open up the market so quickly? Du Report V. reporters: "This is mainly due to three aspects, First, South Korea's Hyundai forklift products excellent value for money is very much in line with the Chinese cone crusher market demand, the modern capital Reference to modern Changzhou price benchmarks formulated the preferential policy of special models, thereby increasing the number of product sales;
Forklift production basis, but then the situation is not ideal Beijing forklift late one month only sales forklift over 20, and its sales network was paralyzed. Therefore, to revitalize this asset is very difficult . "Du said," more optimistic about the market prospects of the forklift, so we have been not to give up to improve the forklift products to further enhance it line Competitiveness in the industry. " With the improvement of forklift operations. At that time, based on the introduction of Korean technology, the modern capital of independent development of two new forklift models, to October, Forklift sales by leaps and bounds, has sold 783 units, forklifts, forklift truck production and sales maintained a good momentum: As of March, total sales of 358 units. It can be said to bring the survivor of the forklift to the modern capital is a big surprise.
Forklift products have been able to open quickly in such a short period of time Market, and to the rise of the forklift is similar. It now appears that the product of the modern capital of whole line. However, the modern capital, high level is not entirely optimistic. "In terms of the modern capital market pressures still is the first difficulty, for example, the original Materials in the sustained rise in a short time, the company through internal adjustment to maintain the price advantage, but if it continues for many manufacturers to That is a severe test.
"Du said," Although the modern capital has been to maintain a high-speed development, but so far, it does not yet have anti-market risk Capabilities. Therefore, the next perfect marketing system and sales network will remain very difficult. " A lasting vitality of enterprises are usually able to danger, the modern capital has clearly done this.
The reason is, of course, at that time Restricting the development of prosperity in the forklift industry also played a role in promoting the economic developments in the field is very uneven, and forklift broad range of applications Local prosperity little forklift industrial development promotion. Therefore, the forklift industry's prospects are very broad and we can see by the previous interpretation of the forklift production The development of the industry are much more stable than other construction machinery products.
China's forklift this year has seen a rapid development of only 50 000 units, apparently forklift truck market in China The growth potential is still great. Subjective estimation from the recent breakthrough in 80000 is to be expected, this figure is the general view of the industry in the next three years . Of course, the 80000 is not the ultimate digital. Can be predicted, despite the many uncertainties and unfavorable factors, China's forklift industry overall outlook remains optimistic. At the same time, whether foreign or local Competitive enterprises in the future period of time, a considerable number of individual development is hard to have a conclusion.
For the potential of local enterprises, in addition to the circumference The key point to make a fuss around the technology, mechanisms, quality, brand, size, efficiency, cost will determine its future rise and fall of the important factors. As important agents of Beijing Hyundai Beijing Construction Machinery Co., Ltd., one of Ray Island, not long ago in Beijing Yizhuang Economic and Technological development Area with a massive modern forklift（вилочный погрузчик） product description. According to vehicles branch of China Construction Machinery Industry Association Secretary-General Su, a (second from left), the In 2003, truck sales of 45,482 units, an increase of 3S%; market sales increased by 53% in January-February this year, shows a strong growth momentum . At present, battery forklift will be slow, large forklifts and forklift battery is mainly dependent on imports. With China's economic growth, the forklift market The potential amount.
A short span of two hours, the modern forklift customers signed on the spot nearly 20, while four modern forklift was bought by the customer, showing the modern forklift And forklift brand and product competitiveness. According to the Beijing modern capital of the company's general manager Li Zu (third from left), Beijing Hyundai last year of running this Whether the production capacity, product quality, marketing and service networks are maturing, modern international supporting China's future will become the Chinese construction machinery line Industry, a new force. Beijing modern capital of the company sales Minister Shen Thailand auxiliary (second from right) said, to the end of March, Beijing Hyundai has sold 600 units of forklift trucks, modern 60 and 210 wheel forklift truck, 130 and 260 crawler truck has become a hit.
Came from the Shanghai headquarters came Shui Island Tudan Li (left), chairman, said on behalf of Agents to develop the key is to find a good brand and products, modern forklift Chinese forklift truck market has now become a well-known brands, while the modern fork Car for the majority of users are familiar with cost-effective, modern products, which is the key to success.
Analysis: from the perspective of the industrial cycle on a global scale, forklifts and forklift industry in the mature stage. From the domestic situation, forklift trucks and forklift industry is still in the development of product technology still need to be developed; product range and usage has not yet been Sufficient to expand; natural adjustment of the market economy environment, the industry still in its infancy; user awareness and awareness of corporate R & D, the ability Shangqie backward.
Foreign Users and businesses now considering how to use the forklift(carretilla elevadora) better to seek a better solution, and a lot of users because of the conditions of reality are still human and The forklift sound choice too hard, the production companies can not meet the diversified demands. So, from several aspects, China's forklift（gabelstapler） industry has great Space for development. From the point of view of the market capacity analysis: see qualitatively and earthwork machinery, forklift range widely throughout the various economic fields.
This The industry's growth is mainly affected by several factors; First, the country's economic development level; level of industrialization; is the country's economic growth momentum Source distribution; Fourth, the social awareness of forklift use. The third point of which is necessary to further explain: for example, in the early 1990s, the country's economic growth almost completely lead Infrastructure investment-led and other engineering machinery products in a short period of "rapid development", But the forklift（empilhadeira） has not improved much.
January 1 this year, the Chinese Dragon "focuses on continuing to focus on upgrading the heritage change, pioneering spirit" of the job requirements. In the achievement of objectives, focus on adjusting the industrial structure, increase new product development efforts,
the Division formed under the: set up marketing companies, technology centers, and proceed on the basis of the Lonking Forklift (Shanghai) Co., Ltd. to establish a manufacturing base in Zhengzhou, Henan Province, within five years 60 000 units of forklift（Empilhador ） sales. Companies to implement internal cost management, and proceed from the product source, steamer election and training Long working forklift supplier team, improve outsourcing quality, continue to promote quality improvement, speed up the outstanding problems in the refinement of existing products, the market feedback . In addition, the R & D will develop good market prospects can support the leading products of the Dragon for the medium to long term,
that is the third generation, fourth-generation product development. Personnel development, will build a sense of professionalism, self-motivated, strong sense of responsibility of the ladder of the management team for the rapid development of Long working forklift（Benzin Gabelstapler ） to lay a solid cornerstone of management.
Accelerate the development counterbalanced internal combustion forklifts（Battery Forklifts ） This year is the year of "12" start. "12th Five-Year Plan Outline to change, and create a new situation in the scientific development begins to rely on scientific and technological innovation to promote industrial upgrading. This is of important guiding significance to the future development of Lonking forklift.
Long working forklift（Carretilla Elevadora ） heritage of the core values of the Chinese Dragon "family, marketing, efficiency, based on their own, achieve sustainable development. Specifically, the "family", concerned about the whole industry chain, to achieve to build win-win; "efficiency" Looking at the industry as a whole, pay attention to fulfill their social responsibilities, is committed to creating sophisticated logistics and equipment as the ultimate goal. Prominent in business management and marketing, all subject to marketing, all the services in marketing "" marketing awareness and action to improve product reliability through continuous quality improvements, efforts to create "one-hour sales and service" circle. establish Lonking forklift brand.
Lonking forklift with a strong sense of social responsibility, and to seek to serve the community, return to the community, to support education and talent development opportunities. The Long working forklift（road roller ） sponsored occupational group in the 2012 National Vocational Skills Competition of modern logistics skills competition. Commenting on the sponsorship, Lonking forklift official said, this is a corporate service to the community, return to the community a token of appreciation is to support education and national talent nurtured a try. Lonking forklift venture five years ago, walked every step of the solid. "Although we compared with the industry first and abroad with the brand there is a certain gap, but as long as continuous efforts, the gap will become smaller and smaller and we are confident the company's decision-making ability and Lonking family strong support do a good job of the moment thing, will Lonking forklift closer and better. "Long working forklift official said.
China's forklift industry after 50 years of development, especially in this century, was growing rapidly, entered a golden period of development "- development conditions gradually improved, the rapid growth of the scale of production of various types of products, significantly improved the quality of products and services .
Since 2009, China has become the world's largest Diesel Forklift Truck manufacturing and sales, however, behind the fast-growing, but there are some unavoidable question - a low level, the homogenization of an increasingly competitive, serious impact on the industry healthy development. As the forklift industry has developed rapidly in the Star Enterprise, Long working forklift this has its own views. The face of numerous markets, the key to success is the correct decisions of the leadership team, and the accurate control of the enterprise to market changes. Long working forklift（Gabelstapler ） great emphasis on building marketing channels and product development, enterprise management and brand culture.
electric forklifts, port forklifts, warehouse forklifts, and other four series, these products are not only cost-effective, and able to meet the different needs of the diverse customer base. Lonking forklift as a wholly owned subsidiary of the Chinese Dragon (Hong Kong stock code 03339), since the forklift industry since 2006, from initial sales of 102 units to 1125 units in 2007, can be said to span very large; from 2008, this figure shows the leaps and bounds: from 2008 to 2623 units to 5018 units in 2009 to 10,468 units in 2010. Since then, the work of Long forklift embarked on rapid development of the road. In addition to excellent products, Lonking forklift（Benzin Gabelstapler ） has been adhering to "rely on the talent, focus on management; on quality, brand-name; win the trust of the world, jumping to the pack" policy of the administration of enterprises, with sophisticated production equipment and strong R & D strength, relying on the mother self-development and manufacture of the core components of a competitive, full implementation of a vertically integrated operating model, added a strong impetus to the development for the development of the Long-forklift.
Long working forklift always adhere to the principle of "agency", and continue to strengthen the "quality, service, cost-effective" three major advantages and build Lonking forklift product marketing and service networks across the country. It is understood that the dragon car forklift existing 300 more than one, two focus on distribution agent, the full implementation of the overall sales, maintenance services, spare parts supply service structures; effort to create "one-hour sales and service circle", to establish Lonking forklift brand of Lonking forklift truck shops to standardize sales and service network, enhance Lonking forklift brand awareness, increase market share. Fundamentally, these initiatives to ensure the smooth flow of the sales channels and after-sales service is improving daily.
2012 Long working forklift to achieve a breakthrough in a critical year for the forklift(Empilhador ) total sales reached 10,468 units, an increase of 103%. It is based on this point, Long working forklift in formulating the development plan for the next five years, instructions country, Jiyangwenzi,, "- the Shanghai base to establish a manufacturing subsidiary,
set up a sales company and a technology center, and strive to forklift truck sales of 60,000 units in 2015 to achieve strategic objectives. The time is entered in June 2011 to May Lonking forklift（Gabelstapler ） sustained and rapid growth, the average monthly growth rate surpassed 110 percent year on year, almost equal to the 2011 Long working forklift truck sales of 20,000 units of the annual plan. Year sales doubled from 10,468 units to 20,000 units, the Longgong forklift why have such courage and determination? In this regard, the the Longgong forklift answer given clear and concise, but also points to an eternal theme - dedication to customer service. Lonking forklift company has nearly 200 varieties of internal combustion forklifts（Carretilla Elevadora ）,
Ranch, I can! Viking 650 skid steer loader can help ranchers to complete all the requirements. Viking the GM650 type skid steer loaders, excellent value for money has broad access to China's major pasture, such as the Shanxi Yongji Superman dairy, Xinjiang oasis livestock, Gansu Zhuangyuan Mu, the shares of Mengniu Dairy (Group) Co., Ltd., the Hutubi cattle, animal husbandry field, the Xinjiang Production and Construction Corps Nong Bashi, 142 Mission 147 Mission 121 Mission 144 Mission 148 Mission 149 Mission 150 Mission, Guangming, Shenzhen Overseas Chinese Farm (Group ) milk company, Tianjin Jiali charge of animal husbandry, Wei-Chuan (Angelina) dairy professionals Ranch Co., Ltd., Shaanxi, Hebei, Harbin, Ningxia, Henan, Beijing and Liaoning provinces have the Viking forklift(Benzin Gabelstapler) brand series of skid steer loaders pasture farming industry services. Viking skid steer loader for pasture farming industry to provide more good products, play a greater role for the enhancement of the degree of mechanization of ranch aquaculture.
In recent years, with the rapid growth of China's dairy market, the ranch the size of the aquaculture industry and gradually expand the growing number of breeding ranch aquaculture degree of mechanization is also getting higher and higher.
Viking forklifts manufacturer - Shandong Guangming Machinery Manufacturing Co., assess the situation on the basis of the original series of skid steer loaders, mining for the use of pasture farming industry from 2006 that is, started research and development is suitable for pastoral farming industry machinery specialized for a variety of jobs - Viking 650 skid steer forklift .
To date, 650 Viking slip loading favored by the major pasture played a huge role for the enhancement of the degree of mechanization of ranch aquaculture. What is a skid steer loader? Its English name is the SKID STEER LOADER, translated into Chinese, wheel loader . The Viking GM650A skid steer loaders have the following characteristics: , The whole small, imports of U.S. Sarbanes-pump, domestic brand new the Cai C490BPG-234 engine power of 40 kilowatts country emissions; Second, the hydraulic oil tank, diesel tank on both sides of the chain transfer gearbox and the frame integration, the overall structure more robust, more reasonable spatial arrangement, the radiator after a set of parallel aluminum structure heat better;
Cab after the collision, dumping and anti-roll experiment, the cab and turned over maintenance province time and effort; Very flexible, hydrostatic four-wheel drive, left and right tires independently driven, you can place 360 ° rotation, the smaller the whole width and height, suitable for small space work to ease; , Working and walking forklift（Вилочный погрузчик） control method is to the left handle controls on the left tire to walk and boom lift function, the right lever controls the right tire of walking and bucket to close down, foot to control the action of the attachment device, in line with China's operating habits; , Using hands and feet linkage throttle, hand throttle for arbitrarily set for the fixed throttle engine speed, throttle foot the immediate need to dynamically adjust the engine speed according to conditions, better control of speed and traction, constant power, the foot throttle with bucketing occasions smooth ride, a machine can; 7, a variety of host utilization in the annex to create 85% simple and quick changer, more convenient and efficient replacement of a variety of accessories. GM650-type skid steer loader is flexible, easy to learn, even in the absence of the driving experience 10 minutes of hands-on training to perform basic operations, by about manipulation of the handle one before the reverse side of the forklift（Gabelstapler ） forward The other side of the wheel to reverse in order to achieve the 360 ° region of the body length to. Four-wheel steering flexibility, skid steer to ensure that the activities of small-scale, operating in a small space, the choice of domestic the Xinchang C490BPG-234 engine in the ranch operations per hour, only the fuel consumption of 5 liters.
Its efficiency is equivalent to 30 and 50 loaders operating five times, saving a lot of manpower and resources, saving the labor costs of about 30 people. GM650A type skid steer loaders with more than 70 kinds of special accompanied the work can be completed. Replacement quick and easy to operate. General half an hour to learn to machine accompanied by replacement procedures, routine replacement accompanied by only five minutes.
Willkommen!» Wo bin ich?
» Beta-Anmelden
» Login
Kennst du schon..» http://www.lp-promotions.com/pharma/
» Worldledlight
» zxhstefanie
» gabriellek
Feeds» RSS 2.0
Verlinken
» del.icio.us
» Mister Wong
» Technorati
powered by
bloglove.cc